Last Revised: July 8 th, 2020
1. Thank you for visiting the Privacy Notice for the MyTaylorMade OnCourse® website and mobile app, owned and operated by Taylor Made Golf Company, Inc. ("TaylorMade"). TaylorMade values your privacy, and wants you to feel comfortable and secure doing business with us and using any of our websites, including: taylormadegolf.co.uk, taylormadegolf.eu, taylormadegolfdirect.com, tmag.biz, all other TaylorMade websites, and any TaylorMade mobile or other applications or apps, such as www.MyTaylorMade OnCourse.com and the MyTaylorMade OnCourse app (collectively, the "TaylorMade Websites"). This Privacy Notice describes our practices and governs the use of personal information we collect from you or about you, with a focus on the MyTaylorMade OnCourse app. This Privacy Notice also explains the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information, and, as a courtesy, provides a number of useful links to third party information regarding privacy protection. However, TaylorMade does not assume any responsibility for the accuracy and/or completeness of such third party information. If you are an individual resident in a country within the European Economic Area (“EEA”) this Privacy Notice tells you about your privacy rights and how the General Data Protection Regulations (“GDPR”) law protects you. If you are resident in California, this Policy explains your rights under various California law, including the California Consumer Privacy Act.
2.1. TaylorMade Golf is a golf equipment and accessories manufacturer and retailer with headquarters in Carlsbad, California, USA, and operations around the world, including in the United Kingdom.
2.2. This Privacy Notice applies to the TaylorMade Websites, including those operating in the European Economic Area. Links within these sites could direct you to third party websites that are not owned or controlled by TaylorMade. TaylorMade has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information. In addition, TaylorMade will not and cannot censor or edit the content of any third party site. We encourage you to be aware when you leave the TaylorMade Websites, and to read the privacy notice of each website that you visit. TaylorMade affiliates may have their own privacy notice governing websites other than the above TaylorMade Websites.
3.1. The TaylorMade Websites are owned and maintained by Taylor Made Golf Company, Inc., a Delaware, United States corporation, and Taylor Made Golf Limited, a company registered at the Companies Registration Office of England and Wales under the registration number 01424575, with registered office and trading address at TaylorMade Court, Viables Business Park, Jays Close, Basingstoke, United Kingdom RG22 4BS, with VAT registration number GB330426006. Taylor Made Golf Limited is registered with the UK Information Commissioner’s Office. The registration number is Z9201387. Taylor Made Golf Company, Inc and Taylor Made Golf Limited are joint Controllers. See below for contact details.
5.1. In this Privacy Notice, “personal information” means any information that can be used to identify you directly or indirectly. This includes, without limitation, your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification or passport details, golf scores, handicap and other golf-related information, GPS data, golf club membership, golf product preferences, golf club fitting specifications, photographs and video (subject to any rights to image protection in accordance with local laws), preferred communication methods, payment information, and any other types of information that you choose to provide to us or that we may collect about you through other public sources, such as national and regional golf associations.
5.2. TaylorMade collects personal information which is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. The legal basis under GDPR for the processing of such personal data is that it is necessary for the performance of the services and relating to legitimate interest. Your personal information also helps us communicate with you about our latest products, special offers, sweepstakes, and other information and events you might like to know about, if you so choose. The legal basis for this under GDPR is relating to legitimate interest.
5.3. We also collect your personal information to help us design, deliver operation of, and tailor your experience on the TaylorMade Websites. We may also, subject to your consent, correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may cross-check that against information that might otherwise be available through entities with whom we have business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to provide specific items of interest to you.
5.4. When you sign-up to receive marketing communications from us, we ask for your name and email address. Any personal information (e.g. email addresses) collected via the MyTaylorMade OnCourse app will be used for marketing purposes by TaylorMade only if you explicitly grant consent (by opting-in). The legal basis for this under GDPR is relating to a legitimate interest and consent.
6.1. MyTaylorMade OnCourse is an app which you can use to monitor your golf game in real time and keep a historical record of your games and rounds. The app can do this by collecting certain information and you inputting information to generate statistics and insights, and linking this to GPS data. MyTaylorMade OnCourse analyses your performance statistics, including strokes gained, proximity to the hole, golf club distance gaps, fairways hit, and greens in regulation. It also enables you to keep records of your scores, view detailed yardages and on the phone, review your shots using a map on the course, and begin to identify areas for improvement. In order to do this, the app relies on you inputting specific information, some of which is mandatory in order to allow the services to work properly, and some of which is optional which allows you to access additional features and functionality in the app.
6.2. The mandatory information the app collects from you during sign up is your name, country, birthdate, email address, and password. This information is necessary for us to provide you the basic services and to enable the app to function. The optional information the app collects from you during sign up is home course name and postal code. We may use this information to provide further information and statistics based on your location or home course. Once you have signed up, you can add further optional information in the ‘Game Profile’ section of the app, including your gender, handedness, handicap, and strokes gained baseline. We use this information to provide you a more enhanced and accurate level of monitoring, statistics and insights about your golf game. You can also add optional information regarding which clubs you use including brand, model and specifications such as loft and lie. We use this information to create shot tracking information.
6.3. The information you provide can also be linked to the GPS on your device, so that you can GPS view detailed distances to any point on the hole, when using the phone, and provides distance to the front, middle and back of the green on Samsung's Smartwatches and Smart Fitness Bands real time while playing the round (subject to GPS connectivity). The GPS data provides distances to any point on the course in addition to being used to calculate statistical information such as distances you hit using each club. This information correlates to the course map access via an unaffiliated third party provider, iGolf.com, a division of L1 Technologies, Inc.
7.1. Whenever you register a TaylorMade product, send us an email, purchase a product from a TaylorMade Website, register on one of the TaylorMade Websites, enter a contest, prize draw, competition, or other promotion, submit data through one of our applications, call our customer service department, subscribe to one of our newsletters, interact with us via a social networking service, or otherwise transmit information via any of the TaylorMade Websites, TaylorMade may obtain and collect the following personal information:
‘Contact Data’, including:
‘Physical and Performance Data’, including:
7.2. If the storage of the above mentioned personal information is no longer necessary we delete your personal data or - if required by legal mandatory retention requirements - store your data only in accordance and for the purpose of the compliance with mandatory retention requirements.
8.2. In addition to any personal information or other information that you choose to submit to the TaylorMade Websites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the TaylorMade Websites or one of our advertisements or other content elsewhere online (“Usage Information”). Usage Information may include the browser you are using, the URL that referred you to the TaylorMade Websites, all of the areas within the TaylorMade Websites that you visit, and the time of the visit, among other information. Our systems may also automatically gather information about the search terms you use on the TaylorMade Websites and the links you select from within the TaylorMade Websites to other areas of the web or elsewhere online. In addition, we may collect your IP address or other unique identifier of your computer, cell phone, or other device used to access the TaylorMade Websites (collectively referred to as a “Device Identifier”). A Device Identifier is a number that is automatically assigned to your computer, your cell phone, or other device used to access the TaylorMade Websites, and our computers identify your device by its Device Identifier. Usage Information may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we will treat it as personal information.
8.3. With the MyTaylorMade OnCourse app, you can track your rounds on the go, enabling you to record your scores, check detailed yardages with built-in GPS, analyze every shot on a map of the course, and begin to identify areas for improvement. In order to make this service available to you, your location data will be collected via GPS (“Location Data”). The legal basis under GDPR is that it is necessary for the performance of a contract.
8.4. Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context, the TaylorMade App currently do not alter their practices when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
9.1. The TaylorMade Websites may now or in the future include chat rooms, forums, message boards, and/or news groups. Any information you disclose in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. TaylorMade cannot safeguard the privacy of personal information that is disclosed online in this manner.
11.1. We collect information in two primary ways:
11.1.1. You give us information: We collect information from you when you create an account with us, sign up to receive marketing communications, purchase a product from us, or when you interact with us about a product, service, or promotion we offer.
11.1.2. We collect information automatically: We automatically collect certain types of personal information when you visit the TaylorMade Websites. For example we automatically collect various types of technical information when you use the TaylorMade Websites as described in this Privacy Notice.
12.1. TaylorMade does not knowingly collect contact or personal information from children under 13. The TaylorMade Websites are not intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received personal information from a child under the age of 13, we will delete such information from our records. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at firstname.lastname@example.org.
12.2. Some countries establish the age of 16 as the threshold beyond which parental authorization for a child’s data processing is not required. In the countries where the law imposes stricter requirements and require parental consent for children under 16 years of age for processing of their personal information we adhere to those requirements.
12.3. If you are a user under the age of 16, please seek the consent of your parent or legal guardian for your personal information to be used by TaylorMade for browsing the TaylorMade Websites and/or using the services they offer. You will be able to create an account, place orders, and purchase goods and/or services on the TaylorMade Websites only if you verify your age.
12.4. California users under the age of 18 may request the removal of their content or information publicly posted on the TaylorMade Websites by e-mailing us at email@example.com. Please note that most of the user content that appears on the TaylorMade Websites is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.
13.2. You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.
14.1. The TaylorMade Websites and certain emails sent to opt-in consumers contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the TaylorMade Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.
15.1. We may also use the web beacon and cookies to understand your online behavior and interests on the TaylorMade Websites and communications from TaylorMade to tailor advertisements and other communications shown and sent to you to market our goods and services. With both cookies and web beacons, the information stored by the web beacon or cookie does not contain information such as your name, address, telephone number, or email address. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the TaylorMade Websites enable you to opt out from receiving this type of advertising. For more information about third party cookies and web beacons, click here.
16.1. TaylorMade does not store or record the Internet Protocol ("IP") addresses of visitors to the TaylorMade Websites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides personal information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Provider ("ISP") typically assigns a random IP addresses at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We typically cannot determine your identity solely based upon your IP address. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses do not tend to be associated with Internet users.
16.2. The legal basis for the processing of such data under GDPR is relating to legitimate interest.
17.1. TaylorMade may use your personal information for the following purposes:
18.2. If you consented to use and disclosure of your personal information by TaylorMade for marketing purposes, TaylorMade may also use your personal information for marketing and survey purposes on behalf of itself and its affiliates and subsidiaries. TaylorMade may appoint third party agents in connection with such marketing and survey efforts. TaylorMade may disclose personal information to select third-party retailers via the TaylorMade mobile fitting application, MyFittingExperience, while you are visiting these retailers for a fitting, to support your prospective and actual purchases from the retailer.
18.4. If, where applicable, you have withdrawn your consent or you have exercised your opt-out rights, TaylorMade will use or disclose your personal information only as stated above, or: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with TaylorMade and TaylorMade seeks legal redress, (3) if we believe you will harm the property or rights of TaylorMade or those of TaylorMade's other customers, (4) under exigent circumstances to protect the physical safety of TaylorMade, its employees, contractors, users or the general public, or (5) to validate credit card numbers for charging for fee services where relevant, (6) where we have some other legal obligation to process your personal information, or (7) in connection with any transaction or relevant contract we have with you.
19.1. TaylorMade may share aggregate statistical non-identifiable information with its business partners, sponsors or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on the TaylorMade Websites, or that Y number of men and Z number of women filled out registration forms. Such information is not treated as personal information because it does not identify you.
21.1. TaylorMade offers various text message programs from time to time. If you have opted in to receive text messages from TaylorMade, you can opt-out of receiving future text messages at any time. Please see the terms and conditions applicable to your specific text message program to learn more, including how to opt-out of receiving future text messages. Message & Data Rates May Apply. For Customer Service, please contact us at +44 (0) 800 0724 692 between 9AM to 5PM GMT, in the UK, or at (877) 860-8624 between 6 AM to 4 PM PST in the U.S., Monday to Friday, or email us at firstname.lastname@example.org.
22.1. It is important that you are able to control your personal information. We are committed to providing you with control over your personal information. You may have certain rights with respect to your personal information under the applicable data protection laws, including the EU General Data Protection Regulation if applicable:
22.2. Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information processed in our systems and databases without some residual data backups because we still need to process your personal information to complete the purpose(s) for which your information was originally collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons. We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records during the applicable limitation period for bringing a claim (usually 6 years). If we are precluded from honoring your request for erasure of your personal information, we will inform you about that and of the reasons for the rejection. We will process such requests within one month of receipt of the request or within such other time as specified by applicable law, and the information enabling us to address the request or within such other time as specified by applicable law. Please submit your request to email@example.com.
22.3. We may need to ask you for additional or specific information in order to verify your identity and to respond to your data subject request. This is a security measure to ensure that your personal information is not disclosed to a wrong person who has no right to receive it. We may also contact you to ask some further information in relation to your request to speed up our response. Occasionally, it may take us longer than one month to deal with your request if your request is particularly complex or you have made a high number of requests. In this case we will notify you accordingly and keep you updated.
22.4. If you have a registered account with TaylorMade and would like to update or delete your contact information, please visit the “Account Settings” section and update the “Personal Data” section of your personal information details.
23.1. You are consenting to receiving marketing communications from TaylorMade if you check the box stating that you want to receive emails or marketing communications from TaylorMade Golf under Account Settings on a TaylorMade Website, and you are opting out if you leave the box unchecked. You will not receive marketing communications from TaylorMade unless you have opted in by checking the box under Account Settings on a TaylorMade Website. Should you opt-in to receiving marketing communications, you have the right to opt-out at any time by managing your Account Settings, emailing us at firstname.lastname@example.org, or clicking on the "unsubscribe" link at the bottom of the newsletter or email. Please note that it may take us 10 business days to honor your request or a shorter period where required by law. If you wish to restrict, amend or delete any personal information you have previously provided without withdrawing your consent, please email us at email@example.com. We will endeavor to provide a simple way to review, correct, update or remove personal information you have given us should you have those rights under applicable law. If you wish to stop receiving a TaylorMade newsletter that you have previously subscribed for or any other marketing communications, please follow the "unsubscribe" instructions contained at the bottom of each newsletter or email.
24.1. Your personal information may be retained by TaylorMade for as long as the purposes for which the personal information was collected continue and require so, or if the retention is necessary for compliance with mandatory legal provisions. For example, we are required to keep your basic personal information (name, address, and contact details) under UK tax law for a minimum of six years after the end of the company’s relevant financial year. Also, we may need to retain your personal information if we need to defend a legal claim or in case of a dispute. In addition, we retain the right to keep non-identifiable information related to your game performance, golf equipment preferences, use of TaylorMade products and/or applications for research and development purposes to improve our products and your user experience. We will keep your personal information shared by you with your consent for direct marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing materials from us.
25.1. When visiting the TaylorMade Websites your connection will be through and to servers located in the United Kingdom and the United States. All information you receive from us will be created on servers located in the United Kingdom and the United States, and all information you provide will be maintained on web servers and systems located in the United Kingdom and the United States. By using the TaylorMade Websites and/or submitting information to us, you specifically consent to the transfer of your information to the facilities and servers in the United Kingdom and the United States, and to those with whom we may share your information, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent separately.
25.2. TaylorMade has its headquarters in the United States. Information we collect from you will be transferred and processed in the United States. By using the TaylorMade Websites or providing us with any information you consent to the transfer and processing of such information to and in the United States, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent. The United States has not sought nor received a finding of “adequacy” from the European Union under Article 45 of the GDPR (the EU General Data Protection Regulation 2016/679). When transferring your personal information outside of the country of collection for the purposes stated therein, TaylorMade complies with the applicable laws. For the data transfer outside the European Economic Area, TaylorMade uses standard contractual clauses adopted by the European Commission. For the purposes of onward personal data transfers outside the European Economic Area within the TaylorMade group of companies, TaylorMade companies entered into a Data Transfer Agreement.
26.1. The TaylorMade Websites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.
26.2. We use Secure Socket Layer ("SSL") connections with 128-bit encryption for certain transactions and confidential data. When you use a secure browser, all information you submit comes to us over the Internet in an encrypted form. Every secure page uses a digital certificate issued by a third-party certification authority. A "site certificate" sits on all secure pages. To view this certificate, click on the image of the closed lock or the solid key on the bottom bar of your browser window.
26.3. We monitor system and application activity logs to identify any unusual activity from authorized and/or unauthorized individuals accessing our systems and/or making changes to stored information. We regularly perform preventative system maintenance and monitoring to ensure the security of our data systems.
26.4. We maintain our servers in locked facilities with secure and restricted access. Backup tapes are retrieved daily and stored by an independent company in a secure, off-site location.
26.5. You don’t need to provide personally identifiable information to access and browse the TaylorMade Websites. The TaylorMade Websites do not require you to set up a user ID and password unless you subscribe for some of our special services or create a purchasing account with us. We recommend you do not divulge your password to anyone. TaylorMade will never ask you for your password in an unsolicited telephone call or email.
26.6 Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse and any risk of security violations to us by emailing firstname.lastname@example.org.
27.1. If you are covered by the GDPR, you have the right to lodge a complaint to our supervisory authority for data protection matters (namely, the Information Commissioner’s Office via its website at https://ico.org.uk/concerns/ or seek a remedy through local courts if you believe your rights have been breached.
27.2. If you are located in France, please contact the CNL at https://www.cnil.fr/en/contact-cnil
27.3. If you are located in Sweden, please contact the Swedish Data Protection Authority at https://www.datainspektionen.se/
27.4. If you are located in Germany, please contact your relevant state data protection authority or www.bfdi.bund.de
28.1. Erasure Law: California users under the age of 18 may request the removal of their content or information publicly posted on the TaylorMade Websites. Please note that most user content that appears on the TaylorMade Websites is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible. To make an Erasure Law request, email us at email@example.com with Erasure Law (under age 18) in the subject line, and include your full name, e-mail address, and postal address in your message. We will respond within 30 days or as otherwise required by law.
28.2. Shine the Light Law: If you are a California resident, you can request a list of personal information, if any, we have shared with third parties for their own marketing purposes. We will also give you a list of such third parties. You can make this request once per year. Please be aware that we do not currently disclose personal information to third parties for their own marketing purposes. To make a Shine the Light request, email us at firstname.lastname@example.org with Shine the Light in the subject line, and include your full name, e-mail address, and postal address in your message. We will respond within 30 days or as otherwise required by law.
28.3. California Consumer Privacy Act: If you are a California resident, you have the following additional privacy rights:
28.3.1. You or your designated agent may exercise any of your California Consumer Privacy Act rights by emailing us at email@example.com or calling us at 877.860.8624 between 6 AM and 4 PM PST, Monday through Friday. We will need to verify your identity (or your agent’s where appliable) prior to addressing or fulfilling a request made pursuant to the CCPA. Your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information. If we cannot verify your or your agent’s identity within 45 days, we may deny your request. Otherwise, we will respond within 30 days or within such other time as specified by law.
28.4. Information Collected on California Residents
28.5. Information Disclosed for a Business Purpose:
28.6. Sources of Information:
28.7. Business Purposes for Collection and Use of Information:
28.8. Do Not Track: TaylorMade Websites do not respond to "do not track" requests from browsers.
29.2. If you have any questions concerning this Privacy Notice, we encourage you to contact us at firstname.lastname@example.org.